11 Best Local SEO Software Tools for local traffic (2024)

As a small business owner, you may be wondering how to get your website to rank higher on search engine results pages. Fortunately, many local SEO software tools can help your business get found online.

Local SEO is a type of search engine optimization that helps businesses rank higher for location-based keywords to get more organic traffic.

This is important because 46% of all searches on Google have local intent.

Many factors go into local SEO, including your business name, address, and phone number (NAP), as well as your website content, backlinks, and online reviews.

While it may seem like a lot to take on, local SEO software tools can help you with many of these tasks.

To help you choose, we’ve compiled a list of the 11 best local SEO software tools that will get you more local search visibility.

Best Local SEO Software Tools Overview

Here is a quick overview of the best Local SEO software platforms for small businesses in 2024. I go into more detail about why I recommend these tools later in this article.

Whitespark - Robust location-tracking tool

SEMrush - Best for on-page optimization

Synup - Effective software for business reputation management and automated workflows.

Moz Local - Best for business listing tracking

BrightLocal - Best all-in-one Local SEO software

Google Business Profile - Free Google Business Listing Tool

Local Falcon - Best for Google Maps rank tracking

Mangools - Best user-friendly SEO suite

Google Analytics - Free Analytics Tool

SE Ranking - Best cost-effective SEO software

Local Viking - Best for GMB management

What are the best local SEO software tools?

We've put together a list of the best local SEO software platforms based on factors like features, ease of use, and pricing. Here are the 11 best local SEO tools for your small business.

Whitespark

Whitespark began as a website design business and now the firm subsequently grew into a specialized SEO software company that offers SEO and listing services to help businesses improve their local search rankings.

Whitespark offers a wide array of services, including Google Business Profile management, website optimization, listings management, link building, rank tracking, and more.

Whitepark Highlights:

• The Local Rank Tracker tool enables you to monitor your organic and local traffic from the Search Engine Results Page (SERP). You're able to see how you rank across multiple locations in your city so you can make informed business decisions.
• With Whitespark's local citation finder, you can quickly and easily find the best local citations for your business. With just a few clicks, you can get a list of high-quality local citation sources.
• Improve your Google reviews with Whitespark's Google Review Checker. Just enter your business name and location, and the tool will pull up your most recent reviews. You can then see your Google score, which is an average of your star rating, and get insights on areas of opportunity. 
• Get your online listings audited, optimized, and updated with the local listings management tool. They'll also build new listings for you to boost your local rankings.
• The reputation builder will help you increase your positive customer reviews and testimonials. You'll have the ability to send review requests, manage customer feedback, and gain valuable insights to build lasting customer relationships.

Pricing

Pricing varies depending on the type of services you need, but there are recommended monthly plans for small business owners to get started.

You can get started with the Local Rank Tracker for $25 a month.

Other pricing options include:

• Local Citation Finder - Free to start
• Reputation Builder - $79/month per location
• Listings Service - $349 per location (one-time fee)
• Google Business Profile Service - $499/month
• Yext Replacement Service - $349/month

Overall

Whitespark is a great SEO tool for small business owners that want to improve their local rankings. With the Local Rank Tracker tool, you can get specific with your geo-coordinates and see how well you're ranking.

SEMrush

SEMrush is a powerful and versatile competitive SEO platform for online marketing, from Local SEO and PPC to social media and content marketing.

Many leading brands like Amazon, Tesla, Quora, Walmart, and Samsung rely on SEMrush to monitor their competitors, do keyword research, and track their brand mentions across the web.

SEMrush provides insights and tools to help you get ahead of your competition. 

SEMrush Highlights

• With the help of SEMrush’s Keyword Magic Tool, you can find the best keywords for your website with just a few clicks.
• Have your website audited and identify any technical SEO issues and get the best recommendations on how to fix them.
• The Position Tracking tool tracks your organic and local rankings so you can measure your progress over time.
• SEMrush’s Traffic Analytics tool shows you where your website traffic is coming from, what devices they are using, and what keywords they are using to find your site.
• The Competitor Research tool allows you to see what your competitors are doing so you can stay one step ahead.

Pricing

SEMrush offers a free account with limited features and three paid plans starting at $119.95/month.

Overall

SEMrush is a great all-in-one tool for small business owners that want to catapult their local SEO rankings. The On-Page SEO Checker will give you a website analysis so you can start improving your local SEO strategy.

Synup

Founded in 2013, Synup is a cloud-based marketing platform that enables businesses of all sizes to manage their local SEO, monitor online reviews, and simplifies complex workflows to save time.

With Synup, you can track your brand’s online mentions, get insights into your competitor’s marketing strategies, and monitor your website’s SEO health.

Synup Highlights:

• You can simplify workflows and set up automation for routine tasks to boost productivity.
• Their smart response system will easily allow you to reply to customer reviews. It can detect customer sentiment, location, and certain keywords so it can automatically respond according to those factors.
• With Synup, you can simply update your business listings on all the major directories (like Google My Business, Yelp, and TripAdvisor) from one central platform.
• You can build dedicated local pages with business information such as services, store hours, and directions.
• You'll have instant access to response templates, notifications, and the ability to integrate with Google Business messages all within Synup to ensure fast and effective customer communication.

Pricing:

Although Synup doesn't display a pricing model on its website, pricing starts at $30 per location according to online research. You can register for a free trial.

Overall

Synup is a great local SEO tool for businesses that want to streamline their work processes, engage with their customers, and build a strong business reputation.

Moz Local

Moz Local is an SEO tool that will help your business to improve its local search visibility. It does this by optimizing your business listings for local searches and managing your online reviews.

This local SEO tool also provides you with insights into your local search performance, so you can measure your progress and make any necessary adjustments for your local search marketing efforts.

Moz Local Highlights:

• A comprehensive online listing management system that will help you to ensure your business is accurately represented across the web.
• The ability to track and monitor your online reviews so you can quickly respond to any negative reviews.
• Analytics and reporting tools so you can measure your progress and ROI for your local SEO efforts.
• You can use Moz Local’s free listing grade report to get an overview of your business listings and identify any areas that need improvement.
• With their Automated duplicate deletion tool, you can simply identify and delete any duplicate listing.

Pricing:

Moz Local offers three paid plans starting at $14/month per location.

Overall

Moz Local is a great tool for businesses that want to improve their local SEO visibility and online reputation. Its local business listing management tools will make sure your listings are optimized and updated.

BrightLocal

Overview

BrightLocal is a popular local SEO tool that has been around for over a decade and has always enabled businesses to track, manage, and improve their local SEO presence.

The platform provides many local SEO tools, including review management, listing management, and local citation building.

BrightLocal also offers a range of resources to ensure users understand and improve their local SEO performance, such as local search guides, webinars, and blog posts. 

BrightLocal Highlights

• BrightLocal provides an all-in-one platform that makes it easy to manage your local marketing efforts. There's no need to juggle multiple tools or dashboards - everything you need is right there in one place.
• Monitor and manage your online reviews. BrightLocal allows you to track your reviews from over 80+ review sites, and respond quickly to any negative reviews.
• Track your position in Google Maps and organic search results, so you can see how well you're performing in local search and get found in the local SERPs.
• BrightLocal's Audit tool will identify any areas of opportunity and take out the guesswork for you so you can start improving local search visibility.
• Citations are one of the most important factors for local SEO, and BrightLocal lets you easily create high-quality citations for your business on popular directories like Yelp, Foursquare, and Yellow Pages.

Pricing

BrightLocal has several different monthly plans and services you can choose from.

The all-in-one services include:

• The Single Business plan at $29/month for up to 3 locations
• The Multi Business plan at $49/month for up to 6 locations
• The SEO Pro plan at $79/month for up to 100 locations.

Other Services:

• Citation Builder - Build and fix citations from $2 per site
• Just Reviews - Manage reviews for $8/month per location
• Enterprise - Custom plans for businesses and agencies that manage over 100 locations.

Overall

If you looking for an all-in-one solution that will help you get more local web traffic, then BrightLocal is a great tool for managing all aspects of your local SEO efforts for your small business.

Google Business Profile

Overview

Google Business Profile is a free listing that allows your business to control how it appears on Google Maps and Search.

By creating and verifying a Business Profile, your business can expect to see an increase in traffic and engagement from customers.

Creating a profile is simple and only requires basic information such as the business name, address, phone number, category, and hours of operation.

Once the listing is created, you can add photos, descriptions, and more to help attract customers for your business.

You can also respond to customer reviews, helping to build trust and credibility.

Google Business Profile Highlights:

• Your Business Profile will show up when customers are searching for businesses like yours on Google Search and Maps.
• Use photos and videos to stand out and show customers what makes your business special.
• You can make sure your customers find your important business info, like your hours and address, all in one place. 
• A well-optimized Business Profile can help improve your ranking in the local search results.
• Use the insights from your Business Profile to see how customers are finding and interacting with your business. 

Pricing

Google Business Profile is free to use. All you have to do is create a business profile account to get started.

Overall

Google Business Profile is an excellent way to promote your business and reach potential customers.

It is quick and easy to set up, and it provides a lot of features that can be customized to your needs.

It's free to use, and it integrates well with other Google products. 

Local Falcon

Overview

LocalFalcon is a robust multipoint local rank tracker that tracks Google Maps positions and boosts local visibility for business owners.

It also allows any business to get an aerial view of different scan points within a specific mile radius so you can get a sense of local rankings and competitor insights.

This tool is designed to keep you up to date on your current position so you can monitor and track your search engine rankings.

LocalFalcon also has a credible reputation for providing accurate data from its data aggregators and making it simple for users to understand so they can make informed decisions based on high-level analysis.

Local Falcon Highlights:

• Get an aerial view of google maps rankings and track local positions.
• LocalFalcon can help you manage your google business profile, making it easy to keep your information up-to-date and accurate.
• The ability to see what keywords your competitors are targeting. This can help you to adjust your keyword strategy to better target your audience.
• LocalFalcon offers a white-label solution, which means you can brand the reports with your own logo. If you're a local SEO agency, then this is a great way to show your clients that you're using a professional service.
• You can customize the scan grid points to target specific areas. That way, you can ensure that you're getting the most accurate results possible. 
• LocalFalcon offers a free trial so you can try out the service before committing to it. This is a great way to see if the service is right for you.

Pricing

Plans start from $24.99/month to $199.99/month for premium service.

You can start with a free trial that gives you 100 credits and instant access to features like multi-point scans, competitor reports, auto scans, and position ranking reports

Overall

LocalFalcon helps businesses improve their visibility on Google Maps. It provides users with data about local search keywords, competitor information, and listing optimization tips.

This is a valuable tool for businesses looking to improve their local SEO. It's easy to use and provides valuable insights into the local search landscape.

Mangools

Overview

Founded in 2014 as just keyword research a tool, Mangools is a suite of SEO tools that help you with keyword research, SERP analysis, rank tracking, backlink analysis, and SEO metrics.

These tools are designed to be easy to use and understand, so even if you're new to SEO, you can get started quickly.

With Mangools, you can find profitable keywords, track your rankings, and check your backlinks.

You can also spy on your competitors to see what they're doing and how they're ranking.

And if you need help, there are comprehensive guides for each feature within the Mangools platform so you'll never get stuck.

Mangools Highlights

• The Keyword Explorer is a great way to brainstorm new ideas and find high-traffic, low-competition keywords.
• The Rank Tracker lets you keep an eye on your progress and ensure that you're making progress in the SERPs.
• The intuitive interface and straightforward design make it easy to get started with Mangools, even if you're not familiar with SEO tools.
• Understand your competition and find areas where you can improve your site with the Site Profile feature.
• The Mangools Extension is a handy Chrome extension that makes it easy to track your progress and access the Mangools tools while you're browsing the web.

Pricing

The Basic Plan starts at $29.90/month and you can save 35% with annual plans. Mangools offers a 10-day free trial so you can get started right away without a credit card.

Overall

Mangools is a user-friendly tool that provides all the features you need to rank higher in search engines.

The interface is straightforward to use, and the support team is always available to help you with any questions you may have.

Mangools also offers a free trial so you can try out the features before you commit to a paid plan. 

Google Analytics

Overview

Google Analytics is a free web analytics tool that gives you insights into your website traffic and marketing effectiveness. 

By adding a few lines of code to your website, you can track how many visitors you have, where they come from, what pages they visit, and how long they stay on each page. 

Google Analytics also provides data on which keywords are used to find the website, and which links are clicked on the most.

By understanding this data, you can make changes to your website that will help you to attract more visitors and improve their experience.

Google Analytics Highlights

• The Audience Overview report shows you how many people are visiting your site, where they're coming from, and what devices they're using. This information can help determine which marketing channels are most effective.
• Track how users are finding your site, whether it's through organic search, paid ads, or social media with the acquisition reports so you can determine where to focus your marketing efforts.
• The Behavior reports provide insights into what users are doing on your site, including which pages they're viewing and how long they're staying on each page to help you identify areas of your site that need improvement.
• You will know how well your site is performing in terms of achieving its goals, such as sales or sign-ups. 
• The Reporting API allows you to access your data in Google Analytics and display it on your website or blog. This is a great way to share insights with your audience and keep them up-to-date on your latest findings.

Pricing

Google Analytics offers a free plan that comes with all of the necessary tools for any small to medium size business that wants to track its key metrics.

There is also a paid version (Google Analytics 360) that's more tailored for larger companies and enterprises.

Overall

Google Analytics is a great way to track and analyze your website traffic. By setting up goals, taking advantage of the different reports, and segmenting your data, you can maximize its usefulness and get actionable insights into your website traffic - for free.

SE Ranking

Overview

SE Ranking is a cloud-based platform that provides users with a comprehensive set of tools for tracking, analyzing, and improving their website's search engine optimization.

The platform includes a keyword research tool, competitor analysis tool, and rank tracker, as well as a range of other features.

SE Ranking is designed to help users improve their website's visibility in search engines, and the platform offers several features that make it an ideal solution for both small businesses and larger enterprises.

SEO Ranking is a cost-effective way to boost your website's search engine optimization, and the platform's suite of tools will help you to achieve better results in a shorter amount of time.

SE Ranking Highlights

• The Key Suggestion Tool is a great way to find new keywords to target for your SEO campaigns. Simply enter a seed keyword and the tool will generate a list of related keywords, including their search volume and competition level.
• The on-page checker tool audits your website pages and provides recommendations on how to optimize them for better search engine visibility. This can help ensure that your pages are fully optimized.
• The content marketing tool helps you plan and execute a content marketing strategy that is aligned with your SEO goals. It can also optimize your content so that it's high-quality.
• With SE Rankings custom reports, you can track your progress, measure your ROI, and identify any areas that need improvement.
• The competitive analysis tool gives you an overview of how your website stacks up against your competitors. This can help identify areas where you may need to improve to better compete for valuable keywords.
• Their Local Marketing tool will manage your business reputation, citations, and Google Business Profile all within their platform.

Pricing

The Essential Plan starts at $39.20/month, the Pro Plan (most popular) starts at $87.20/month, and Business Plan starts at $191.20/month.

You can sign up for a 14-day free trial with no credit card required.

Overall

SE Ranking is a cost-effective solution for local SEO. It offers a suite of tools to help any business improve its organic search visibility, including keyword research, site auditing, and competitor analysis.

Local Viking

Overview

Local Viking is designed to manage and optimize Google Business Profiles to boost local SEO rankings.

It allows you to manage any aspect of GMB including scheduling GMB posts, local rank tracking, GMB photo scheduling, and review management.

Since 2018, the company has managed over 300,000 listings worldwide.

Local Viking Highlights

• A flexible Geogrid rank tracker so you can get a clear view of the top GMB rankings in your area.
• Local Viking can keep a close eye on your online reputation with the click of one button. Your GMB reviews will be displayed in an easy-to-use dashboard for you to respond to whenever it’s convenient.
• Everything you need to manage your GMB listings in one place. Get insights, edit data location and manage posts.
• With automated reporting, your data is automatically collected and correlated with Google My Business information to give you an in-depth look at what's going on. You can also white-label this for other businesses or use it as a tool yourself.
• With Local Viking, you can have your GMB photos optimized and scheduled in advance on autopilot.

Pricing

Local Viking offers affordable pricing starting at $20/month for 1 GMB listing to $149/month for 70 GMB listings.

Although they do not have a free trial, they have a live demo available and a 100% money-back guarantee.

Overall

Local Viking makes managing your GMB very simple and helps businesses boost local visibility.

From reviews and local listings to scheduling GMB posts and photos, you can manage this all from one convenient platform.

Frequently Asked Questions

What is Local SEO?

Local SEO is the process of optimizing your website for local search results. This can be done through various methods such as optimizing your website's content, building citations, and creating a GMB profile.

What are the benefits of Local SEO?

There are many benefits of Local SEO including increased traffic, higher conversion rates, and improved brand visibility.

What is the best Local SEO software for small businesses?

All of the software platforms listed in this article are great options for small businesses. However, we recommend BrightLocal and SE Ranking as the best overall solutions.

Do I need to use Local SEO software?

If you want to improve your website's ranking in local search results, then we recommend using a Local SEO platform. However, if you're just starting, you may not need to use a Local SEO platform right away. You can always add one later as your business grows.

Why is Local SEO important for my small business?

Local SEO is important for small businesses because it can help you increase your website's ranking in local search results. This, in turn, can lead to increased traffic and higher conversion rates.

Is Local SEO dead?

The local SEO movement has a thriving existence now: Its relevance today was the most recent. Perhaps more important. More than half of internet traffic is generated by organic search now.

Wrapping up

Local SEO is vital for small businesses, especially in 2024 and beyond as the digital landscape continues to spread wider and wider.

If you want to make sure your small business is visible online, investing in local SEO is a must. The good news is, there are a lot of great local SEO software tools out there that can help you with this.

In this blog post, we listed 11 of the best local SEO software tools currently available.

There are paid and free SEO tools on the list that you can utilize right now to start ranking in major search engines like Google.

Do you have any questions about these tools? Let me know in the comments section and I'll be happy to answer them.

Thanks for reading!